OLX Group launches Tradus.com, a new global platform dedicated to commercial vehicles and new and used equipments. The platform can be accessed from anywhere in the world and represents the company’s strategy to boost and shape the heavy machinery market, an impressive growth market in recent years.
Taking into account that in Romania in the first nine months of 2017 1,292 thousand units of second-hand heavy equipment have already been traded, thus exceeding the results of the whole year 2016, the National Institute of Statistics shows a significant increase in the preference for the used equipments representing two-thirds of the total). By balancing the supply-offer relationship, Transdus addresses the opportunity to generate a new business on the local market where OLX Group has already gained leadership through OLX and Autovit.ro.
“In the heavy machinery categories, OLX and Autovit.ro platforms register more than 2 million visits each month, which in turn generates more than 9 million views for a volume of more than 75,000 active ads each month. Only in the first 9 months of 2017, these two categories had over 250,000 new ads and over one million contacts from those who wanted to buy them. This is a clear proof of the importance of the Romanian heavy machinery industry in Southeastern Europe, which is why we decided to launch Tradus for the first time in Romania with a local team including dedicated sales force, “says Cătălin Gealapu , Global Head of Sales Tradus.com.
The Tradus.com platform allows stakeholders to compare cars and equipment from all over the world and find new customers globally. This feature transforms Translated into a real opportunity for Romanian users to find the best supply of heavy machinery. The platform is available in 10 different languages: English, Dutch, Polish, Romanian, Portuguese, Russian, Spanish, Italian, French and German.
“With Tradus, OLX Group aims to connect buyers and sellers of heavy machinery around the world, based on international know-how and solid audience, already in the markets in
that we are present. We felt the need to invest in a global platform, as this industry has specific needs when it comes to communication and cross-border transactions. Just six months after launch, Tradus.com already has over 430,000 ads, over 4,000 partner dealers and more than 12 million impressions worldwide, “says Jorre Bonjer, General Manager of Tradus.com.
Translated comes with Tradus PRO, a business tool for professionals who want to publish stocks available on various websites in countries other than their own. Thus, OLX Group reaffirms its position on the small and medium business segment, supporting entrepreneurship and connecting users with global opportunities. B2B services are free in the first year and include a unique feature on the market that allows users to republish ads on other global platforms of the OLX Group and other international partner websites.
